Download Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj PDF

By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman

This e-book offers the most recent examine and up to date reviews within the box of nationwide model and personal label advertising. It covers a variety of themes, together with retailing, advertising, normal enterprise, psychology, economics and information. It addresses varied components of software, reminiscent of model naming and packaging judgements, expense elasticity, positioning, branding, shopper motivation, on-line groups, financial main issue, techniques in development and mature deepest labels. The contributions are equipped in response to the subsequent topics: client behaviour, strategic judgements, branding, industry traits and theoretical study. The publication offers a suite of unique, rigorous and appropriate contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.

Show description

Read or Download Advances in National Brand and Private Label Marketing: Second International Conference, 2015 PDF

Best international_1 books

Large-Scale Scientific Computing: Third International Conference, LSSC 2001 Sozopol, Bulgaria, June 6–10, 2001 Revised Papers

This booklet constitutes the completely refereed post-proceedings of the 3rd foreign convention on Large-Scale clinical Computing, LSSC 2001, held in Sozopol, Bulgaria, in June 2001. The 7 invited complete papers and forty five chosen revised papers have been rigorously reviewed for inclusion within the booklet. The papers are prepared in topical sections on strong preconditioning algorithms, Monte-Carlo equipment, complicated programming environments for clinical computing, large-scale computations in pollution modeling, large-scale computations in mechanical engineering, and numerical tools for incompressible circulation.

Proceedings of 2nd international congress on 3d materials science, 2014

This CD encompasses a number of papers offered on the second overseas Congress on 3D fabrics technology, an occasion  organized by means of The Minerals, Metals & fabrics Society (TMS) and held in Annecy, France, June 29 to July 2, 2014. The convention presents the premiere discussion board for shows of present curiosity and value to the three-d characterization, visualization, quantitative research, modeling, and research of structure-property relationships of fabrics.

Extra resources for Advances in National Brand and Private Label Marketing: Second International Conference, 2015

Example text

Having the supermarket as ‘main’ influenced the propensity to Buying of Private Labels Across Categories: How Far Is too far? 41 purchase the PL, but simply shopping at the supermarket did not. Despite this additional variable, the patterns in the cross category buying results remain similar, as shown in Table 6 for soft drinks (other analyses are not shown due to space limits). 5 Conclusions, Implications and Future Research This paper’s aim was to examine the behavior towards PL brands in different product categories: soft drink, chocolate, banks and fuel.

An early study associating Confucianism found that Hofstede and Bond’s study (1988); they used “Confucian Dynamism” to explain the macro economic growth among the countries of East Asia, such as Japan and South Korea. In terms of academic performance, Baumann and Hamin (2011) found that the culture is one of the key drivers to influence students’ academic performance. Furthermore, researchers have been keen to examine the link between Asian students’ cultural background informed by Confucianism and their success of academic performance.

Wine Brand Category Choice and Confucianism: A Purchase Motivation. . 5 Notes: n ¼ 511 Caucasians ¼ 217 (42 %), Chinese ¼ 126 (25 %) and South Koreans ¼ 168 (33 %) nme no model emerged, CCBC Confucian consumer behaviour components 5 Conclusion and Implications This research highlights two main contributions, which have important implications for marketing research and wine studies, both theoretical and practical. For theoretical implications, this study has broken new ground by combing the marketing model and CCBC model to explain three ethnic groups wine brand category choice for different purchase scenarios.

Download PDF sample

Rated 4.39 of 5 – based on 43 votes