By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
This e-book offers the most recent examine and up to date reviews within the box of nationwide model and personal label advertising. It covers a variety of themes, together with retailing, advertising, normal enterprise, psychology, economics and information. It addresses varied components of software, reminiscent of model naming and packaging judgements, expense elasticity, positioning, branding, shopper motivation, on-line groups, financial main issue, techniques in development and mature deepest labels. The contributions are equipped in response to the subsequent topics: client behaviour, strategic judgements, branding, industry traits and theoretical study. The publication offers a suite of unique, rigorous and appropriate contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.
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Extra resources for Advances in National Brand and Private Label Marketing: Second International Conference, 2015
Having the supermarket as ‘main’ influenced the propensity to Buying of Private Labels Across Categories: How Far Is too far? 41 purchase the PL, but simply shopping at the supermarket did not. Despite this additional variable, the patterns in the cross category buying results remain similar, as shown in Table 6 for soft drinks (other analyses are not shown due to space limits). 5 Conclusions, Implications and Future Research This paper’s aim was to examine the behavior towards PL brands in different product categories: soft drink, chocolate, banks and fuel.
An early study associating Confucianism found that Hofstede and Bond’s study (1988); they used “Confucian Dynamism” to explain the macro economic growth among the countries of East Asia, such as Japan and South Korea. In terms of academic performance, Baumann and Hamin (2011) found that the culture is one of the key drivers to influence students’ academic performance. Furthermore, researchers have been keen to examine the link between Asian students’ cultural background informed by Confucianism and their success of academic performance.
Wine Brand Category Choice and Confucianism: A Purchase Motivation. . 5 Notes: n ¼ 511 Caucasians ¼ 217 (42 %), Chinese ¼ 126 (25 %) and South Koreans ¼ 168 (33 %) nme no model emerged, CCBC Confucian consumer behaviour components 5 Conclusion and Implications This research highlights two main contributions, which have important implications for marketing research and wine studies, both theoretical and practical. For theoretical implications, this study has broken new ground by combing the marketing model and CCBC model to explain three ethnic groups wine brand category choice for different purchase scenarios.